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In the age of social media, it may seem old school, but email marketing is far from dead. For every dollar spent on email marketing, the average return is a whopping $44.25.
It's time to figure out how to hit send without ending up as spam. Like any craft, awesome emails take a bit of practice. Get started with these basic tips.
Stop people from trashing before reading by writing a subject line that grabs attention. With so many emails pouring in each day, it's crucial to stand out in the inbox. In fact,
Most people quickly scan subject lines to decide if they'll read further. Keep it to 50 characters or less.
There are times to show wit, but your subject line is not one of them. A direct line that tells what's inside does significantly better than one that tries to see what's inside.
Stay away from stale sales words in your subject lines. The worst offenders: "free," "help," "percent off," and "reminder".
Remind customers of the benefits of being an email subscriber by adding in the occasional coupon or deal. This supports a strong relationship by reminding receivers that you value their business. Exclusive email deals also incentivize customers to open your emails and get into your shop.
Have a great offer customers will love? Limit the time an offer or coupon is good toget customers into your store as soon as possible.
When good things happen, we tell our friends. Coupons are no different. Add links to share it out over social media or forward to friends to increase your reach.
Digital coupons give you the chance to add a pop of color to an otherwise plain email. Include your logo, a photo relating to the product or service, and bold, bright colors and fonts.
When you log into your email and see 152 new messages waiting, you're going to ignore those that seem irrelevant to your life. Your customers are not one and the same, so your messages shouldn't be the exact same to each one
Break customers down into smaller lists such as past purchases, buying habits, or type of vehicle. Utilize an email service provider to organize these lists or simply use a spreadsheet for smaller-scale segmentation.
Appear as if you wrote each email just for each recipient. Add in their name through the use of an email service provider.
Rather than sending emails from noreply@business.com, write from a specific person at your shop. Include their name and even a photo to connect with subscribers on a personal level.
Whether you like it or not, the web is a visual medium. A good, clean layout can make a mediocre email seem fantastic. And a perfectly polished email will shine even brighter through the clutter. Spend some time formatting your content so it is easy to read and digest.
Lists are a simple way to break down a lot of information into content that is easy to absorb. Write short fragments that convey the key points and keep punctuation consistent.
Few things make people glaze over faster than a wall of text. Organize your content into bite-sized chunks by pressing the enter key every few lines
Stick to 1-2 fonts and promise us you'll never use comic sans-ever. Sans Serif fonts, like Arial and Tahoma, are best for reading a screen.
After you've spent all this time crafting awesome emails, make sure the hard work paid off. Take some time to review the success of your messaging by seeing if your coupons were used or if people took the time to open your message. This will help you draft your next batch of emails because you'll know what works best for your business.
Keep a record of each email coupon used in your shop and review the results. Use more of what works and less of what doesn't.
The open rate is how many people on your subscriber list actually opened a particular email. Good open rates are a good indicator of strong subject lines. But fret not if your stats seem low. The average open rate hovers between 20-40 percent.
View the click-through rate (provided by an email service provider) to see if your content was compelling. Most click-through rates are in the single digit percentages, so don't be discouraged by a low rate.
You've created a shop worth visiting. Now put some of that elbow grease into email as well. Use it as a tool to remind people you're there for anything from a basic inspection to a major fix. Get your foot in the door with an eye-catching subject line, sweet deals, and an attractice design. Once you've caught their attention, connect with customers on a personal level by keeping your content authentic and helpful. Avoid bland messaging in favor of responses with personality and individual touches. Just remember, a regular connection through email can lead to lifetime of loyalty.